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Senior CRM Strategy Consultant

2 months ago

Toronto, Ontario, Canada Publicis Worldwide Full time

Job Overview

We are in search of a Senior CRM Strategy Consultant who embodies both creativity and analytical prowess, with a deep enthusiasm for CRM, digital marketing, and communications. The ideal candidate will possess a comprehensive understanding of our clients' business objectives and their customers' needs, alongside the innovative storytelling techniques we employ to engage audiences through effective digital strategies. You should feel equally adept at crafting marketing plans and presentations as you are at analyzing campaign performance metrics and establishing benchmarks. Comfort in collaborating with clients, creative teams, account managers, developers, and other stakeholders is essential.

We seek an individual who thrives on challenges and is confident in articulating their ideas and insights. A passion for exceptional content, an engagement with contemporary culture, and a genuine curiosity about diverse industries and concepts are vital traits. You should be driven to make a meaningful impact, committed to delivering high-quality work, and ready to actively contribute to client projects.

Key Responsibilities:

Spearhead the design, execution, and assessment of marketing initiatives across various business lines and priorities, including conversion triggers, nurturing, and retention strategies. Oversee and apply the established testing and learning framework to continuously enhance CRM initiatives, aligning with the client's strategic goals. Construct messaging frameworks and data-driven customer journey maps. Analyze campaign performance reports to extract key insights and recommendations for senior leadership. Create comprehensive creative briefs that provide expertise to support CRM and multi-channel marketing efforts. Identify and manage customer targeting and segmentation strategies, ensuring list integrity and performance. Foster strong partnerships with key client stakeholders, gaining familiarity with and supporting the client's corporate culture, policies, and values. Confidently present strategic recommendations to clients and share knowledge with colleagues to help establish agency best practices. Stay informed about emerging media, technologies, and platforms in the digital, CRM, and e-commerce arenas to ensure the optimal application of new tactics and ideas.

Required Qualifications:

Minimum of 5 years of experience in marketing with a concentration on CRM communications. Highly organized and capable of thriving in a dynamic, multi-disciplinary environment (creative, analytical, and production). Strong background in client-facing roles with expertise in customer journey mapping and digital communication strategies. Analytical mindset with proficiency in brief writing, interpreting, and presenting reports and analytics using specialized tools and custom reporting. Familiarity with CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Facebook Ads Manager, etc.). Exceptional verbal and written communication skills.

At Publicis Worldwide, we are a collective of individuals who are Committed, Creative, Curious, and Collaborative. If you believe you align with this role, we welcome your application to embark on your career journey with us.