Strategic Marketing Expert for Product Growth

4 days ago


Fredericton, New Brunswick, Canada Remsoft Full time

For over 30 years, Remsoft has been a pioneering force in intelligent planning solutions for the forestry supply chain. Our cutting-edge software empowers decision-making across the value chain, optimizing performance and profitability.

We're seeking an experienced Strategic Marketing Specialist to drive global client acquisition and product growth. The successful candidate will excel at distilling complex product features into compelling marketing narratives and have expertise in executing product marketing campaigns that generate leads.

Remsoft's main office is located in Fredericton, New Brunswick, with flexibility offered for remote, hybrid, or in-office working arrangements.

Key Responsibilities
  • Craft strategic product marketing plans that align with business objectives and meet customer acquisition targets.
  • Develop target audience profiles to identify growth opportunities for our suite of software products and services in global markets.
  • Collaborate with cross-functional teams to create impactful content, including datasheets, ebooks, and presentations, supporting product launches and sales efforts.
About Remsoft

A leading global provider of intelligent planning solutions, Remsoft enables sustainable growth in the ever-evolving forestry landscape.

Requirements
  • Minimum 5 years of B2B software and account-based marketing experience, with a proven track record of growing technology-focused brands.
  • Exceptional project management skills, with experience leading successful product launches and lead generation campaigns from inception to execution.
  • Expertise in market research and analysis, as well as proficiency in multi-channel marketing techniques.
  • Familiarity with HubSpot, Salesforce, Canva, Adobe Creative Suite, and WordPress to support diverse marketing initiatives.


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