Strategic Marketing Professional

5 days ago


Fredericton, New Brunswick, Canada Appcast Inc Full time
Job Summary:
Appcast Inc is seeking a highly skilled Strategic Marketing Professional to join our team. As a key contributor, you will play a crucial role in developing and executing content strategies across the full buyers' journey.

About Us:
We are a global leader in programmatic recruitment advertising, leveraging advanced technology, unmatched market data, and a talented team of recruitment marketers. Our commitment to innovation and customer satisfaction has earned us recognition as one of Inc Magazine's 'Best Workplaces' for 2024.

Key Responsibilities:
- Develop and manage case studies and testimonials that showcase our customers' success stories.
- Collaborate with internal stakeholders to build deep product knowledge and leverage it in marketing strategies and campaigns.
- Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels.
- Assess the effectiveness of our product marketing programs, tools, and technology on an ongoing basis.

Required Skills and Qualifications:
- 3-5 years of experience in marketing roles at B2B companies, preferably in similar positions.
- Strong writing and editing skills, with excellent verbal and written communication skills.
- Ability to develop project plans, create reasonable project scopes, and set deadlines for team members.
- High level of positive energy, drive, enthusiasm, and commitment to excellence.

Benefits:
- Competitive compensation package
- Comprehensive benefits, including health insurance, retirement planning, and paid time off.
- Opportunities for professional growth and development through training and mentorship programs.

Estimated Salary:
$85,000 - $110,000 per year, based on location and experience.

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