Digital Marketing Strategy Lead
3 days ago
About the Role:
The Manager, Digital Marketing is a key member of our team at Rexall, responsible for leading our digital strategy and growing our online presence.
Key Responsibilities:
- Lead the planning and execution of cohesive digital marketing initiatives across a growing and evolving digital ecosystem.
- Work collaboratively with Rexall's marketing team to develop omni-channel marketing strategies to support cross-functional business goals, objectives, and priorities.
- Manage the relationship with Rexall's digital marketing agency.
- Oversee the digital creative process; ensuring assets are delivered on time, including stakeholders review, asset approvals, and initiatives launch on schedule.
- Build deep-rooted relationships with vendor partners to create mutually beneficial campaigns and grow vendor funding.
- Lead meetings with internal and external partners to define marketing program, objectives and desired results.
- Lead Digital Marketing planning and calendar management (Owned channels).
- Oversee weekly email planning & act as agency liaison (Rexall & Be Well), collaborating with Brand Managers.
- Lead Campaign Management integration for Front Shop, Loyalty and Pharmacy initiatives.
- Lead digital creative stakeholder review & approvals.
- Manage the day-to-day coordination of vendor DNA packages & results sharing (Front Shop & Pharmacy).
- Determine channel placement and cadence, CX flow, A/B testing, support creative approval, channel delivery, campaign integration, results learning, and strategy optimization.
- Lead digital ecosystem analytics, and facilitate post-campaign analysis, insights & learnings.
- Measure efficiency and effectiveness of digital channels.
- Closely monitor Digital Marketing Trends & Strategies and competitive landscape.
- Perform other duties as assigned to support Rexall Pharmacy Group ULC.
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