Digital Marketing Strategist

2 weeks ago


Mississauga, Ontario, Canada Finastra Full time
Job Title: Brand Strategy

At Finastra, we are seeking a highly skilled Digital Marketing Strategist to lead our global digital marketing initiatives and drive business growth through innovative marketing solutions.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy to support brand awareness, demand generation, and customer adoption.
  • Collaborate with cross-functional teams to identify new trends and emerging technologies to drive long-term growth in lead generation.
  • Design and implement customized digital experiences for strategic prospects and clients.
  • Translate business requirements into wireframes, prototypes, and functional specifications.
  • Monitor and report on website performance, highlighting opportunities for continuous improvement.

Requirements:

  • 5+ years of experience in leading B2B digital marketing strategy.
  • Excellent grasp of social media and website metrics and best practices.
  • Experience in running, maintaining, and improving the effectiveness of websites.
  • Skilled in digital innovation and web tools and systems.
  • Technical knowledge of digital marketing and CRM software.

About Finastra:

Finastra is a leading provider of digital banking and payments solutions. We are committed to delivering innovative solutions that meet the evolving needs of our customers.



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