Digital Marketing Manager

4 weeks ago

Mississauga, Ontario, Canada Katz Group Canada Full time
Job Title: Manager, Digital Marketing

We are seeking an experienced Manager, Digital Marketing to lead our digital marketing efforts and grow our online presence. The successful candidate will partner closely with cross-functional teams to develop and execute impactful digital marketing initiatives that align with our business goals and objectives.

Key Responsibilities:

  • Develop and execute digital marketing strategies to support business growth and customer engagement
  • Lead the planning and execution of cohesive digital marketing initiatives across our growing and evolving digital ecosystem
  • Collaborate with our marketing team to develop omni-channel marketing strategies to support cross-functional business goals, objectives, and priorities
  • Manage the relationship with our digital marketing agency and oversee the digital creative process to ensure timely delivery of assets
  • Build deep-rooted relationships with vendor partners to create mutually beneficial campaigns and grow vendor funding
  • Lead meetings with internal and external partners to define marketing programs, objectives, and desired results
  • Lead digital marketing planning and calendar management (owned channels)
  • Oversee weekly email planning and act as agency liaison (Rexall & Be Well), collaborating with Brand Managers
  • Lead campaign management integration for Front Shop, Loyalty, and Pharmacy initiatives
  • Lead digital creative stakeholder review and approvals
  • Manage the day-to-day coordination of vendor DNA packages and results sharing (Front Shop & Pharmacy)
  • Determine channel placement and cadence, CX flow, A/B testing, support creative approval, channel delivery, campaign integration, results learning, and strategy optimization
  • Lead digital ecosystem analytics and facilitate post-campaign analysis, insights, and learnings
  • Measure efficiency and effectiveness of digital channels
  • Closely monitor digital marketing trends and strategies and competitive landscape

Requirements:

  • University degree or college diploma
  • 5+ years of relevant work experience in digital marketing campaign management
  • Exceptional project management skills with strong attention to detail
  • Proactive, independent self-starter, and resourceful
  • Strong ability to prioritize multiple projects; set and manage priorities to meet deadlines within a multi-tasking environment with changing priorities
  • Business acumen skills - budget management, strategic tradeoffs, excellent analytical and influencing skills
  • Strong written and presentation abilities
  • Excellent interpersonal skills to build partnerships to effectively source information, obtain approvals, and build relationships
  • Familiarity with Salesforce Marketing Cloud considered an asset

We are an inclusive employer:

We celebrate our diversity and are committed to creating an inclusive environment where everyone can bring their true self to work. We serve our customers, partners, and patients best when everyone brings their unique perspectives, experiences, and expertise.

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