Digital Marketing Strategist

4 weeks ago

Mississauga, Ontario, Canada Dr. Marketing Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Dr. Marketing. The ideal candidate will be responsible for developing and implementing effective SEO strategies, including content optimization, link building, and keyword research to improve rankings across major search engines.

This role demands a proactive individual with a deep understanding of both technical SEO/SEM and creative content strategies, capable of driving significant organic and paid traffic growth.

Key Responsibilities

  • Conduct keyword research and analysis to identify valuable search terms and trends.
  • Research and implement recommendations to improve website/ad performance and ranking.
  • Conduct competitor analysis and monitor competitors' SEO strategies to identify opportunities for improvement.
  • Set measurable goals to demonstrate improvements in marketing efforts.
  • Perform technical and on-page SEO audits, including fixing broken links, correcting metadata, and optimizing URL structures.
  • Write compelling and high-quality content, including page descriptions and ads, to improve search rankings and ad performance.
  • Work with other departments to integrate relevant keywords into the website and marketing materials.
  • Collaborate with social and content teams to optimize content to drive traffic.
  • Conduct tests, analyze data and results, and identify trends to maximize ROI in SEO/SEM campaigns.
  • Manage SEM campaign budgets and estimate monthly costs and expected results.
  • Continually refine performance strategies based on data and trends.
  • Use tools like Google Analytics and Google Search Console to improve organic search traffic.
  • Provide SEO/SEM advice and support to internal departments, as needed.
  • Stay up to date with search engine algorithm changes to adjust strategies accordingly.
Requirements

Requirements, Qualifications, and Skills

· College certificate or bachelor's degree in marketing, Digital Marketing, Computer Science, or a related field.

· 3-5 years of experience in developing and executing successful SEO campaigns.

· Proven experience as an SEO Specialist or similar role.

· Relevant certifications in SEO tools (Google Analytics, SEMrush, Google Search Console, etc.).

· Proven ability to develop and execute link-building strategies.

· Must be Google Ads certified.

· Deep understanding of search engine algorithms and ranking factors.

· Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools.

· Possess an understanding of HTML, CSS, and JavaScript for SEO purposes.

· Experience with content management systems (CMS) such as WordPress, Shopify, or Duda.

· Ability to create detailed reports on web analytics and site evaluations.

· Knowledge of current and upcoming SEO trends and best practices.

· Strong written and verbal communication skills.

· Experience with competitive analysis, keyword research, and data mining tools.

· Familiarity with social media platforms and their role in distributing content and building successful SEO/SEM campaigns.

· Experience in additional marketing channels (e.g., customer growth, promotions, etc.) is a plus.

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