Director of E-commerce Strategy

4 weeks ago

PointeClaire, Quebec, Canada SRTX Full time
About SRTX

SRTX is a leading innovator in the textile industry, committed to making a real impact on the environment and the industry as a whole. Our company is certified as a B Corp and is dedicated to achieving Net Zero carbon emissions and full Circularity within a set timeline.

The Role of the Director, E-commerce

The Director of E-commerce will play a crucial role in shaping the strategic landscape of our online presence and operations. This individual will be responsible for designing and implementing innovative e-commerce strategies to drive measurable improvements across our key performance indicators and further our business objectives.

Key Responsibilities
  • Develop and Execute E-commerce Strategies: The Director of E-commerce will develop and execute robust e-commerce strategies that align with our company's objectives and drive significant growth in our online presence.
  • Collaborate with Key Stakeholders: This individual will collaborate with the Performance Marketing Lead and E-commerce Specialist to implement cohesive and impactful marketing campaigns across major digital platforms.
  • Optimize E-commerce Operations: The Director of E-commerce will utilize deep expertise in Shopify, Klaviyo, VWO, and Attentive to help optimize our e-commerce site and personalize customer interactions.
  • Analyze Market Trends and Customer Behavior: This individual will analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our e-commerce strategy.
  • Manage Digital Marketing Budgets: The Director of E-commerce will help manage and allocate eight-figure digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
  • Provide Strategic Insights and Analysis: This individual will provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
  • Foster a Culture of Continuous Improvement: The Director of E-commerce will foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
  • Align E-commerce Strategies with Business Goals: This individual will engage with senior executives, including the CEO and other VPs, to align e-commerce strategies with overall business goals and secure buy-in for strategic initiatives.
  • Integrate Sustainable Practices: The Director of E-commerce will support the company's commitment to social and environmental responsibility by integrating sustainable practices into strategic initiatives and daily operations.
Qualifications for the Role
  • Minimum of 10 Years of Experience in E-commerce: The ideal candidate will have a minimum of 10 years of experience in e-commerce, particularly in a DTC or B2C environment.
  • Proven Expertise in E-commerce Platforms: This individual will have proven expertise in managing and optimizing e-commerce platforms, with a mastery of Shopify.
  • Strong Analytical Mindset: The Director of E-commerce will have a strong analytical mindset and experience with data-driven decision making.
  • Comfortable Deploying and Managing Digital Marketing Budgets: This individual will be comfortable deploying and managing eight-figure digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
  • Hands-on Approach: The Director of E-commerce will have a hands-on approach and be ready to act as an individual contributor when necessary, including during evenings and weekends, ensuring agility and responsiveness in all aspects of e-commerce operations.
Personal Attributes
  • Resilient and Adaptable: The ideal candidate will be resilient and adaptable, capable of thriving in a hyper-growth environment.
  • Strong Collaborative Skills: This individual will have strong collaborative skills and a team-oriented approach, with mentorship skills to junior team members.
  • Excellent Interpersonal and Communication Skills: The Director of E-commerce will have excellent interpersonal and communication skills, capable of working effectively with multiple departments and executives.
  • Continuous Improvement: This individual will be committed to continuous improvement, challenging existing processes to leverage data and systems to deliver better outcomes.
  • Integrity and Trust: The Director of E-commerce will have integrity and trust, stating it like it is and being humble enough to admit mistakes.
  • Action Oriented: This individual will be action-oriented, identifying and addressing opportunities ahead of requests.
What We Offer
  • RRSP Matching Contribution
  • Birthday Day Off & Sheertex Tights Gift
  • Employee Perks Program
  • Parental Leave & PPE Allowance
  • Paid Time Off & Sick Leave
  • Health & Dental Benefit Insurance
  • Access to Telemedicine Services (Dialogue)
  • Donation Matching & Volunteer Time Off
  • Commute Perks with Opus & Cie & Bike Program
  • Learning & Career Growth Opportunities
  • Snacks, Coffee, and a Collaborative Work Environment

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