E-commerce Director

6 days ago

PointeClaire, Quebec, Canada SRTX Full time
Director of E-commerce

SRTX is seeking a seasoned E-commerce Director to spearhead the strategic development and execution of our online presence. As a key member of our leadership team, you will be responsible for driving measurable improvements across our key performance indicators and furthering our business objectives.

Key Responsibilities:
  • Develop and execute robust E-commerce strategies that align with our company's objectives and drive significant growth in our online presence.
  • Collaborate with the Performance Marketing Lead and E-commerce Specialist to implement cohesive and impactful marketing campaigns across major digital platforms.
  • Utilize expertise in Shopify, Klaviyo, VWO, and Attentive to optimize our E-commerce site and personalize customer interactions.
  • Analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our E-commerce strategy.
  • Manage and allocate eight-figure digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
  • Provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
  • Foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
  • Engage with senior executives to align E-commerce strategies with overall business goals and secure buy-in for strategic initiatives.
  • Support the company's commitment to social and environmental responsibility by integrating sustainable practices into strategic initiatives and daily operations.
Requirements:
  • Minimum of 10 years of experience in E-commerce, particularly in a DTC or B2C environment.
  • Proven expertise in managing and optimizing E-commerce platforms, with a mastery of Shopify.
  • In-depth knowledge of E-commerce strategies, including funnel optimization and direct marketing.
  • Proficient in using advanced tools like Klaviyo, Attentive, Looker Studio, VWO, and others.
  • A strong analytical mindset and experience with data-driven decision making.
  • Comfortable deploying and managing eight-figure digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
Personal Attributes:
  • Resilient and adaptable, capable of thriving in a hyper-growth environment.
  • Strong collaborative skills and a team-oriented approach, with mentorship skills to junior team members.
  • Excellent interpersonal and communication skills, capable of working effectively with multiple departments and executives.
  • Continuous Improvement: challenge existing processes to leverage data and systems deliver better outcomes.
  • Integrity and Trust: stating it like it is and being humble enough to admit mistakes.
  • Action Oriented: identifying and addressing opportunities ahead of requests.
What We Offer:
  • RRSP matching contribution
  • Birthday day off & Sheertex tights gift
  • Employee perks program
  • Parental leave & PPE allowance
  • Paid time off & sick leave
  • Health & dental benefit insurance
  • Access to Telemedicine services (Dialogue)
  • Donation matching & volunteer time off
  • Commuter perks with Opus & Cie & bike program
  • Learning & career growth opportunities
  • Snacks, coffee, and a collaborative work environment

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