E-commerce Director

2 months ago

PointeClaire, Quebec, Canada SRTX Full time
About the Role

We are seeking a highly skilled and experienced E-commerce Director to join our team at SRTX. As a key member of our leadership team, you will be responsible for shaping the strategic landscape of our online presence and operations to meet the evolving demands of the digital marketplace.

Key Responsibilities
  • Develop and execute robust e-commerce strategies that align with our company's objectives and drive significant growth in our online presence.
  • Collaborate with the Performance Marketing Lead and eCommerce Specialist to implement cohesive and impactful marketing campaigns across major digital platforms.
  • Analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our e-commerce strategy.
  • Help manage and allocate eight-figure digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
  • Provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
  • Foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
  • Engage with senior executives, including the CEO and other VPs, to align e-commerce strategies with overall business goals and secure buy-in for strategic initiatives.
  • Support the company's commitment to social and environmental responsibility by integrating sustainable practices into strategic initiatives and daily operations, reflecting our dedication to achieving Net Zero carbon emissions and full Circularity within the set timeline.
Requirements
  • Minimum of 10 years of experience in e-commerce, particularly in a DTC or B2C environment.
  • Proven expertise in managing and optimizing e-commerce platforms, with a mastery of Shopify.
  • In-depth knowledge of e-commerce strategies, including funnel optimization and direct marketing.
  • A strong analytical mindset and experience with data-driven decision making.
  • Comfortable deploying and managing 8-figure digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
  • Hands-on approach with a readiness to act as an individual contributor when necessary, including during evenings and weekends, ensuring agility and responsiveness in all aspects of e-commerce operations.
  • Resilient and adaptable, capable of thriving in a hyper-growth (startup) environment.
  • Strong collaborative skills and a team-oriented approach, with mentorship skills to junior team members.
  • Excellent interpersonal and communication skills, capable of working effectively with multiple departments and executives.

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