External Relations Specialist

5 days ago

Nova Scotia, Canada Medavie Blue Cross Full time
Job Title: Senior Advisor, Communications and External Relations

Job Summary:

The Senior Advisor, Communications and External Relations will play a key role in developing and implementing external communications and external relations strategies that align with Medavie Blue Cross's strategic priorities, values, and operational goals.

Main Responsibilities:

  • Lead the development and delivery of external communications strategies and tactics in support of business objectives.
  • Deliver and report on community engagement and impact activities.
  • Oversee writing and editing content for communications channels, including key messages, news releases, speaking remarks, Q&As, and social media.
  • Work collaboratively with Medavie Blue Cross and Medavie Health Services communications colleagues to manage brand and reputation, creating a steady stream of relevant content for target audiences.
  • Provide advice and support in counseling business partners on strategic communication strategies.
  • Deliver and evolve environment, social, and governance strategy and program.
  • Manage and grow community engagement, strengthening Medavie Blue Cross's reputation in the communities it serves.
  • Develop and report on key performance indicators for communications and audience engagement activities.
  • Recommend/lead best practices for communicating organization change and innovations initiatives for key partners and the public.
  • Ensure external communication messages are consistent with internal messages and the communications strategies are complementary.
  • Develop and deliver effective communication strategies to support business initiatives and other operational announcements.
  • Support design and translation requirements for communications and external relations needs, working with creative services and translation teams.
  • Day-to-day management of communications and external relations activities.
  • Provide support for issues and crisis communications, including on-call coverage.

Required Qualifications:

  • Minimum of 7-10 years of progressive experience in a strategic communications role and a post-secondary education in Communications or Public Relations field.
  • Proven delivery of communications and audience engagement strategies in a fast-paced environment with tight timelines.
  • Experience in developing and implementing community engagement strategies to a variety of audiences.
  • Demonstrated ability to advise senior leaders and create approaches that address business demands/needs.
  • Ability to support highly confidential and sensitive subjects/issues in a professional manner.
  • Team player with a focus on supporting colleagues, trying new approaches, and delivering results.
  • Exceptional written communication skills, including editing, proofreading, and attention to detail.
  • A storyteller with an ability to take complex information and distill it into digestible, engaging, informative pieces for employees; ability to modify writing tone and voice.
  • Solid time management skills, with the ability to balance multiple priorities and produce materials to meet tight deadlines.
  • Strong interpersonal, project management, and relationship-building skills with an ability to work with multi-partner teams in a fast-paced environment, across locations and operating companies; responds to requests quickly and professionally.
  • A self-starter and problem-solver who works well independently and as part of a geographically dispersed, virtual team.
  • Flexible to work outside of normal hours and open to occasional travel.
  • Bilingualism (French and English) is considered an asset, but not required, for this position.

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