Digital Marketing Campaign Manager
1 week ago
We are seeking a highly motivated and experienced Digital Marketing Campaign Manager to join our team at IC Savings. In this role, you will be responsible for planning, executing, and evaluating digital marketing campaigns across various channels, including social media, email, and content marketing.
About IC Savings
IC Savings is a credit union that focuses on bringing the benefits of co-operative banking to over 21,000 personal and business members. As a Senior Manager, Events and Marketing, you will play a key role in supporting IC Savings' diverse marketing initiatives, with a focus on event management, content creation, social media management, and digital campaign support.
Key Responsibilities- Develop and implement comprehensive event marketing strategies aligned with IC Savings' overall marketing goals
- Plan and execute a variety of events, including broker seminars, community events, product launches, and internal events
- Manage all aspects of event logistics, including venue selection, vendor management, and budget oversight
- Collaborate with the Marketing Operations Manager to create event-related content and promotional materials
- Develop and implement content strategies aligned with marketing objectives for both broker and direct-to-consumer markets
- Create and curate engaging content for various channels (social media, website, email, etc.)
- Manage IC Savings' social media presence across all relevant platforms
- Collaborate with and manage external content creators and social media specialists
- Assist in the implementation and execution of digital marketing campaigns
- Support email marketing efforts, including list management and campaign setup
- Define and manage merchandise orders for events, branches, sales support
- Help track and report on digital campaign and content performance metrics
- Assist in market research and competitive analysis projects
- Support the maintenance of the marketing asset library and brand guidelines
- Work with the Digital Marketing and Analytics Specialist to develop digital promotion strategies for events and analyze their performance
- Degree or diploma in marketing, communications, or a related field; 8-10 years of experience in a marketing role, with a strong focus on event management, content creation, and social media management
- Experience in event planning and marketing, preferably in the financial services industry
- Strong project management, organizational, and time-management skills
- Experience with event management software and tools
- Ability to work effectively in a fast-paced environment, work well under pressure, and manage multiple projects simultaneously
- Excellent writing and editing skills, with the ability to adapt tone for different audiences and platforms
- Strong understanding of digital marketing principles and best practices
- Proficiency in social media management tools and basic graphic design software (e.g., Adobe Creative Cloud)
- Adaptability and eagerness to learn new marketing technologies and strategies
- Understanding of the financial services industry and regulatory environment preferred
- Proficiency with MS Office Suite and Adobe Acrobat
- Valid driver's license and access to a reliable vehicle
- Professional working environment in an office setting
- Standard corporate hours
- Flexibility and ability to attend meetings and events outside regular working hours
- Extensive use of phone and computer
- Some travel within GTA and Southern Ontario to ensure smooth execution of events and marketing campaigns
We offer a competitive salary of $80,000 - $110,000 per year, based on experience. If you are a motivated and experienced professional looking for a challenging role in digital marketing, please apply.
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