Digital Marketing Manager

2 weeks ago

Toronto ON, Canada SysAid Full time

At SysAid, we’re on a mission to liberate organizations by putting AI to work for them and their people.

We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose.

As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us

As a Digital Marketing Manager, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness, and customer engagement and support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, and tactical recommendations.

You will collaborate with cross-functional teams including Sales Development, Sales, Product Marketing, and Communications to drive results.

What you’ll do

  • Develop and execute cross-channel marketing campaigns and programs focused on customer acquisition
  • Leverage digital marketing channels for campaign reach and engagement
  • Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning
  • Analyze data to understand prospects pain points, behavior, and customer experience to identify opportunities and make data-driven recommendations
  • Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization.
  • Collaborate closely with the rest of the Marketing team to execute joint plans that include clear objectives, key metrics, and outcomes to reach new customers and increase growth.
  • Plan and execute regular events (in-person or webinars) to deepen relationships with prospects and nurture leads
  • Run ongoing A/B tests on different performance parameters and develop playbooks

Qualifications

  • Minimum of 3+ years experience in marketing for related B2B marketing roles in a global SaaS or tech company
  • Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
  • Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, and web analytic tools
  • Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights
  • Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
  • A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
  • Proficiency in using CRM and Marketing Automation tools. Advantage:
    SalesForce and Marketo
  • Bachelor’s degree in business, marketing, or related field

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