Digital Marketing and Data Insights Lead

1 month ago


Etobicoke ON, Canada IC Savings Full time
Job Overview

The Digital Marketing and Data Insights Lead plays a pivotal role in driving IC Savings' digital growth by executing and optimizing marketing initiatives, leveraging data analytics to inform strategic decisions.

This position will focus on developing and implementing comprehensive digital marketing strategies aligned with the company's objectives. Key responsibilities include:

  • Developing and executing SEO, SEM, and PPC campaigns to enhance online presence
  • Implementing and managing CRM and marketing automation tools to streamline customer engagement
  • Leading the implementation and management of website properties to ensure seamless user experiences
  • Conducting in-depth data analysis to inform marketing decisions and demonstrate ROI
  • Collaborating with cross-functional teams to integrate data-driven insights into marketing strategies

The ideal candidate will possess:

  • A degree or diploma in marketing, digital marketing, or a related field; or relevant combination of education and experience
  • 5+ years of digital marketing and website experience
  • Strong analytical skills and data-driven decision-making capabilities
  • Exceptional communication and presentation skills

Salary: $80,000 - $110,000 per year (dependent on experience)



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