Product Manager
4 hours ago
The Product Manager is responsible for leading the development and execution of nautical product plans that meet the needs of consumer segments and mass retailers. This role requires building personas of target customers and product objectives to drive effective Go To Market strategies. The Product Manager will work closely with sales, customer service, and internal teams to ensure seamless campaign launches.
Key Responsibilities:- Manage complete ranges of nautical products
- Establish and maintain 1- and 3-year product line strategies
- Build personas of target customers, both buyers and end-consumers
- Carry out and present business cases, profitability analyses, and minimum production thresholds
- Draw up specifications for product improvement
- Establish strategy for discontinuing non-performing products
- Manage product development plans collaboratively
- Build product assortment proposals for major customers
- Conduct reviews of product development projects
- Establish and maintain close working relationships with sales, R&D, and marketing teams
- Contribute to the establishment and maintenance of common product management tools
- Participate in trade shows, exhibitions, and commercial events
- Support marketing in the development of sales tools and merchandising materials
- Research and gather general market information
- Research and gather information on competitors
- Evaluate the company's market share
- Maintain in-store audit program
- Gather information and trends on various market segments and sales channels
- Collect product development ideas
- 4-5 years' experience in a similar role
- University degree in marketing, administration, or a related discipline
- Knowledge of large chain operations and experience with consumer durables
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Experience with the Stage-Gate process is an asset
- Flexible working hours and telecommuting options
- Opportunities for professional development and advancement
- Competitive salary progression and compensation
- Corporate discounts on our products
- Free access to an on-site gym
- Cafeteria service offering full meals
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Product Manager
1 week ago
Laval, Quebec, Canada Pelican Full timeJob DescriptionProduct Line ManagementManage comprehensive ranges of nautical products, ensuring alignment with consumer needs and market trends.Develop and maintain 1- and 3-year product line strategies, incorporating insights from market research and customer feedback.Build detailed personas of target customers, including both buyers and end-consumers, to...
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Product Manager
7 days ago
Laval, Quebec, Canada Pelican Full timeJob DescriptionProduct Line ManagementManage comprehensive ranges of nautical products, ensuring alignment with consumer needs and market trends.Develop and maintain 1- and 3-year product line strategies, incorporating insights from market research and customer feedback.Build detailed personas of target customers, including both buyers and end-consumers, to...
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Product Manager
3 days ago
Laval, Quebec, Canada Pelican Full timeAbout the RoleThe Product Manager will be responsible for leading the development and execution of nautical product plans, focusing on consumer segments and mass retailer needs. This includes building personas of target customers and product objectives, as well as communicating and training sales, customer service, and internal teams on product objectives...
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Product Manager
3 days ago
Laval, Quebec, Canada Pelican Full timeAbout the RoleThe Product Manager will be responsible for leading the development and execution of nautical product plans, focusing on consumer segments and mass retailer needs. This includes building personas of target customers and product objectives, as well as communicating and training sales, customer service, and internal teams on product objectives...
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Product Development Manager
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Product Development Manager
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