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Senior Manager, Email Marketing Specialist

2 months ago

Mississauga, Ontario, Canada RBC Insurance Services Inc. Full time
Job Title: Senior Manager, Email Marketing

Job Summary:

We are seeking a highly skilled Senior Manager, Email Marketing to lead our digital communication strategies and oversee the full spectrum of email marketing activities. As a key member of our team, you will collaborate with cross-functional teams to create campaigns that drive customer acquisition, engagement, and retention.

Key Responsibilities:
  • Develop and execute email marketing strategies that align with our business objectives.
  • Collaborate with Digital Growth, Marketing, Sales, and Product teams to create campaigns that attract potential customers and move existing ones toward a sale.
  • Personalize and optimize Salesforce solutions to enhance customer engagement and support business growth.
  • Develop, test, and refine new email campaign content and strategies.
  • Manage email segmentation of our marketing database and ensure that the right message is sent to the right segment every time.
  • Enhance email deliverability, inbox placement, and sender score.
  • Continuously research and adopt the latest best practices.
  • Automate workflows within Salesforce Marketing Cloud, streamline processes, and improve efficiency using data-driven insights to optimize campaigns.
  • Track email campaign performance and optimize strategies based on analytics and insights to obtain actionable insights for continuous improvement and optimization.
Requirements:
  • Bachelor's degree in Marketing, Business, Technology, or a related field.
  • Minimum of 7 years of experience in email marketing, with substantial expertise in Salesforce Marketing Cloud.
  • Strong analytical skills with a proven track record in a data-driven environment, utilizing first-party data to drive decision-making.
  • Exceptional communication skills, adept at engaging with stakeholders across various departments and levels.
  • Experience in Direct-To-Consumer (DTC) marketing, with a thorough understanding of email marketing strategies and customer segmentation.
  • Proficiency in HTML and email design, with the ability to manage both creative and technical aspects of email marketing.
  • Additional experience with SMS and Push Notifications is highly desirable.
  • A proactive, self-starter attitude with the ability to work independently and lead projects to successful completion.
  • Creative and innovative thinker with a passion for delivering impactful marketing messages that resonate with diverse audiences.
  • Strong leadership skills, capable of mentoring team members and fostering a collaborative team environment.
What We Offer:
  • A Total Rewards program that includes flexible benefits, work/life balance, and career development programs.
  • Competitive pay and high-earning potential.
  • All the tools, training, and team support you need to grow your business and career.
  • Flexible work/life balance options.
  • Sophisticated RBCI software tools to boost your productivity and grow your business.

About RBC Insurance:

RBC Insurance is an organization that succeeds by bringing out the best in its people. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients, and communities.