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Digital Marketing Strategist

2 months ago

Toronto, Ontario, Canada Rogers Communications Full time

About Rogers Communications



We are a leading Canadian communications and media company that offers a wide range of services to consumers and businesses. We believe in innovation, creativity, and collaboration, and we're looking for talented individuals to join our team.



Job Summary

We are seeking an experienced Digital Marketing Strategist to lead our marketing automation efforts. As a key member of our team, you will be responsible for developing and implementing a robust email marketing strategy using Salesforce Marketing Cloud.



About the Role


  2. You will be responsible for managing our marketing automation platform, including email marketing and customer segmentation.
  3. You will work closely with cross-functional teams to develop and execute campaigns that drive business results.
  4. You will analyze data and metrics to inform future marketing strategies and optimize campaign performance.
  5. You will collaborate with the trade marketing, go-to-market, and sales teams to better understand customer acquisition goals.
  6. You will establish and enforce email deployment cadence rules and restrictions across the teams, ensuring strict regulatory adherence.
  7. You will drive ongoing improvement of all KPIs, including open rate, deliverability, click rate, opt-out rate, conversion rate, revenue, and specific business goals.
  8. You will develop and distribute weekly, monthly, and long-term reporting that includes strategic insights and recommendations based on performance.
  9. You will design and implement lead gen features and functionality to drive email list growth.
  10. You will approve and QA deployments/automations.
  11. You will manage leads coming through RogersSportsandMedia.com contact us form.
  12. You will create all new lead gen forms/landing pages within Marketing Cloud.


Requirements


  • Proven operational experience developing, launching, and managing a robust email marketing or marketing automation program for digital products/businesses.
  • Experience with the process, workflows, and technical capabilities necessary to be successful in marketing automation.
  • Strong organizational, analytical, and management skills, with the ability to balance multiple projects and products successfully and efficiently.
  • Excellent communication skills, with the ability to get across complex information at all levels of the organization, internally and externally.
  • Ability to influence without authority through effective communication, negotiation, and collaboration.
  • A strong understanding of business objectives, industry dynamics, and competitor products.
  • An innate instinct for the customer experience and journey.
  • Ability to navigate both creative and technical conversations.
  • Understanding of processes related to all three of marketing, content creation, and software development functional areas.
  • A commitment and passion to the details.
  • Extensive experience with Salesforce Marketing Cloud, including journey builder, audience builder, automation studio, etc.
  • Proficiency in CSS/HTML as it applies to responsive email design with dynamic content.
  • Ability to work with SQL and relational databases as it relates to segmentation and targeting.
  • Proficiency in Photoshop.
  • Expertise in email deliverability best practices.
  • Expertise in A/B testing and conversion optimization.
  • Ability to envision intricate customer journeys/drip campaigns.


About Us

Rogers Communications is a leading Canadian communications and media company that offers a wide range of services to consumers and businesses. We believe in innovation, creativity, and collaboration, and we're looking for talented individuals to join our team.



What You'll Get


  • A competitive salary of $120,000 - $150,000 per year.
  • A comprehensive benefits package that includes access to our Employee Share Accumulation Program, Retirement Benefits, and a variety of other perks.
  • A manager who deeply cares about your development and long-term career at Rogers.
  • A team that trusts and wants to win together.
  • Smart and accomplished colleagues who are focused on both the "what" and the "how".
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.).