Strategic Marketing Leader
1 week ago
We are seeking a seasoned Senior Marketing Manager to lead our marketing efforts and position Octav as the trusted source for financial data in the Web3 ecosystem.
About the RoleThis hybrid position (1 day per week in-person) is based in Montreal, Canada. As our Senior Marketing Manager, you will develop and execute a comprehensive marketing strategy from brand awareness to driving traffic and account creation on our platform.
You will steer our marketing vision, shape our brand identity, pilot new user acquisition, and drive Octav's evolution to a Series A startup.
Main Responsibilities- Lead the Content and Product Marketing Plans
- Develop and execute a strategic marketing plan that combines content, product, and co-marketing initiatives
- Manage and optimize all communication channels (content, social, partnerships, and more) to increase platform traffic and user accounts
- Create and track KPIs for Product & Content marketing, ensuring we meet our performance goals across all channels
- Proven experience (4+ years) as a Marketing Specialist in SaaS and/or FinTech with a strong background in developing a marketing plan and stepping up as a leader within a marketing team
- Data Enthusiast: Knowledge of setting up KPI/metric tracking platforms such as Gainsight, Google tag manager, and Google analytics
- Influencer/KOL Champion: Familiarity with sourcing, negotiating, and creating converting campaigns with influencers
- Leadership Qualities: Strong communication, collaboration, and problem-solving skills, with the ability to mentor and guide junior marketers
- Passionate about Web3: A keen understanding of Web3 and DeFi landscapes and a desire to shape its future, is a plus
The estimated salary for this role is between $100,000 - $150,000 CAD per year, depending on experience. We offer a competitive benefits package, including health insurance, retirement savings plan, and opportunities for professional growth and development.
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