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Corporate Data Management Director

2 months ago

Old Toronto, Ontario, Canada Prodigy Game Full time

Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better.

The Director, Brand & Creative Strategy will spearhead the refinement and implementation of a cohesive brand strategy, aligning with Prodigy's overarching mission and values for its respective customer groups. This involves brand positioning, value propositions, and RTBs, while differentiating Prodigy in the market to enhance its reputation and presence.

Your Key Responsibilities

  • Develop a comprehensive brand strategy that unifies the mission, values, and unique strengths of Prodigy for each of our target customers, considering strategic goals and executing best practices.
  • Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with the organization's collective vision and goals.
  • Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on the brand's message and values while driving meaningful engagement and results.
  • Ensure that brand messaging and the brand tone of voice are consistent and resonate with all audiences, in all channels.

About You

  • Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management.
  • Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes.
  • Proven project management skills, delivering on-time and on-budget deliverables.