Digital Marketing Executive Director
1 week ago
Smart Apartment Data is a reputable provider of apartment data and market research to the multi-family housing industry.
Job OverviewWe are seeking an experienced B2B marketing professional to join our fast-growing SaaS Big Data Company as a Director of Marketing. If you are passionate about marketing and demand generation, and have experience managing and leading marketing teams with a track record of delivering double-digit revenue increases over the past four years, then we want to hear from you.
Responsibilities- Develop and execute a marketing strategy to meet company goals and enhance our competitive positioning
- Analyze market trends and competitor activity to identify opportunities and threats
- Drive demand and lead generation activities to support revenue growth and performance metrics
- Oversee digital marketing campaigns across various platforms, including organic LinkedIn campaigns, social media, email, and digital content creation
- Manage the hiring and supervision of freelancers, agencies, and other external partners to support marketing initiatives
- Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of creativity, collaboration, and continuous improvement
- 3+ years of B2B marketing experience as a Director or Manager (Real Estate or SaaS marketing experience is a plus)
- Proven experience in trade show strategizing and management, sales event planning, or related roles
- Demonstrated career growth in marketing with longevity with prior companies
- Experience in hiring, managing, mentoring, and coaching multinational team members and agencies
- First-hand experience with demand generation and development of all marketing channels
- Strong analytical skills with a proven track record of delivering results, excellent data fluency
- Excellent problem-solving skills
- A deep understanding of modern marketing practices and a strong point of view on aesthetics and brand
- Experience and ability to manage agencies and vendors is required
- Competitive bonus structure and profit sharing
- Location Independent / 100% Remote
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