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Product Marketing Manager: Visionary Storyteller
1 week ago
Geotab Inc., a global leader in IoT and connected transportation, is seeking an accomplished Product Marketing Manager to join our team. This pivotal role involves shaping the Product Marketing craft at Geotab and driving growth through innovative marketing strategies.
Key Responsibilities:- Storytelling Expertise: Craft compelling product stories that differentiate and share Geotab's products with the world, driving engagement and adoption.
- Marketing Roadmap Development: Build and execute marketing roadmaps for growth, defining strategies to achieve the next level of success.
- Customer Insights: Develop deep customer insights and empathy, leveraging industry trends, personas, competition, and distribution channels to inform product marketing strategies.
- Team Collaboration: Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure seamless execution of product marketing strategies.
- Content Creation: Support the development of various marketing materials, including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars.
- Competitive Salary: $85,000 - $110,000 per annum, commensurate with experience.
- Flexible Working Arrangements: Enjoy a hybrid work model that balances in-person and virtual collaboration.
- Benefits Package: Comprehensive medical and dental benefits, retirement savings program, and more.
- Professional Growth: Opportunities for training, networking, and career advancement in a dynamic and inclusive work culture.
At Geotab Inc., we value diversity, equity, and inclusion, and strive to create an environment where everyone can thrive. If you are a passionate and results-driven professional looking to make a meaningful impact, we encourage you to apply.