Digital Marketing Content Strategist

21 hours ago

Markham, Ontario, Canada SUNPAN Full time

At SUNPAN, we're dedicated to excellence and the professional growth of our employees. As a certified Great Place to Work for 3 years running, we offer a thriving environment that fosters creativity and innovation.

We're seeking a highly motivated and creative Digital Marketing Content Strategist to join our Marketing team. The ideal candidate is a natural storyteller with a passion for social media, content creation, and influencer management.

The role involves:

  • Social Media Content Management: Manage and publish original, high-quality content across various social media platforms.
  • Social Strategy & Media Planning: Take ownership of social media strategy and media planning, collaborating with the team to drive SUNPAN's brand and product narratives.
  • Content Calendar & Planning: Build and implement a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.
  • Data Analysis & Reporting: Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI, using insights to optimize content.
  • Video Content Collaboration: Work closely with the video content creator to produce engaging video content for social media platforms.
  • Influencer & Earned Media Management: Collaborate with the Digital Marketing and Communications Manager to manage the influencer program and track earned media mentions.
  • Community Engagement: Respond to comments and questions on social media posts, engage with the design community, and curate third-party image submissions for social media and catalog use.
  • Research & Trend Analysis: Conduct research on industry and consumer trends to continuously improve SUNPAN's social strategy and playbook.
  • Cross-Functional Campaign Development: Work with cross-functional teams to execute campaigns, including graphic designers, copywriters, and content creators.

We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience.

To be considered for this role, you should have:

  • A post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism.
  • 4+ years of experience in social media marketing, content creation, and influencer management, with a proven track record of audience growth and engagement.
  • Proficiency in Canva, Adobe Creative Suite, social media scheduling tools, and digital analytics.
  • Strong content creation skills with a passion for storytelling, and hands-on experience with graphic design, photo editing, and video content production.
  • Excellent verbal and written communication skills, with the ability to engage with internal and external stakeholders professionally.

As an equal opportunity employer, SUNPAN believes that diversity is the reason behind our success. We strive to provide a work environment that is inclusive and supportive of all employees.

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