Associate Creative Director, AD

3 weeks ago

Toronto, Ontario, Canada TANK Worldwide Full time

As a key member of our creative team, you will play a pivotal role in leading the development of impactful and strategic campaigns that effectively communicate healthcare-related messages to target audiences. You will be responsible for combining your creative vision with your in-depth understanding of healthcare nuances to deliver compelling and compliant campaigns. Collaboration with cross-functional teams, including Creative Directors, Copywriters, Designers, Strategists, Account Managers, and clients, will be essential to ensure the successful execution of projects.

**Key Responsibilities:**

  • Creative Direction: Assist creative leadership to lead and guide the creative teams to conceptualize and execute innovative and visually engaging campaigns tailored to healthcare clients. Develop a consistent creative direction that aligns with the client's brand identity and goals.
  • Healthcare Expertise: Demonstrate a deep understanding of healthcare regulations, terminology, and trends to ensure all creative work meets industry-specific compliance standards while remaining compelling to the target audience.
  • Campaign Strategy: Collaborate with our Strategy team to ensure briefs are clear, insightful, and will inspire great creative development. Immerse yourself into the brand strategy and carry it through to the work, so that all of our communications can be smart and effective.
  • Team Management: Manage and mentor a team of designers, art directors, and other creative professionals. Provide constructive feedback to help them grow and improve their skills.
  • Concept Development: Brainstorm and generate creative concepts that communicate complex healthcare information in a clear and engaging manner. Translate these concepts into visual and design elements that resonate with the target audience.
  • Client Collaboration: Work closely with clients to understand their needs, objectives, and preferences. Present and articulate creative ideas effectively, taking client feedback into consideration and incorporating it into the campaigns.
  • Quality Control: Ensure the accuracy and quality of all creative assets produced by the team, including designs, layouts, and visuals. Review work to guarantee it adheres to branding guidelines and industry regulations.
  • Market Research: Stay up-to-date with healthcare industry trends, competitor activities, and emerging technologies to integrate relevant insights into the work.
  • Pitch Development: Participate in new business pitches by contributing creative ideas, strategies, and presenting the agency's capabilities to potential healthcare clients.
  • Project Management: Manage multiple projects simultaneously, ensuring that deadlines are met and that creative work aligns with the project's objectives.

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