Executive Regional Sales Director, Northern California

2 days ago

Eastern Ontario, Canada Infinium Spirits, Inc. Full time
About the Job

The Regional Sales Manager for Northern California will spearhead brand-building efforts by fostering strong relationships with on and off-premise accounts, customers, and distributor representatives. This role is responsible for delivering clear brand messaging, implementing effective strategies, and achieving company goals.

Key Responsibilities
  • Strategic Sales & Distribution: Develop and execute sales and distribution plans for the Northern California market to drive growth, increase category share, and enhance brand visibility.
  • Distributor Management: Maintain and strengthen day-to-day relationships with distributors, ensuring brand and channel priorities are aligned. Regularly conduct business reviews and lead distributor training and development.
  • Field Presence: Spend an average of four days per week in the field, visiting key accounts and working with distributors to maximize brand impact and identify new opportunities.
  • Brand Execution: Lead the implementation of strategic programs for product launches, retail promotions, and brand-building activities. Guide and support distributor execution within the territory.
  • Market Analysis: Maintain thorough knowledge of key accounts and market conditions, using data-driven insights to identify opportunities and allocate resources effectively.
  • Relationship Building: Serve as the primary contact for key off-premise accounts, building strong relationships with decision-makers and consulting on strategies that benefit both parties.
Requirements
  • Bachelor's degree in business administration, management, marketing, or a related field.
  • 10+ years of alcohol/beverage industry experience.
  • Proven experience in on and off-premise sales and distributor management.
  • Understanding of brand building in the spirits category, specifically in the broad market channel.
  • Understanding of pricing, profit, and brand economics at the account level.
  • Demonstrated understanding and deployment of long-term branding with short-term sales results.
  • Strategic Analysis: Proficient in analyzing market data and crafting actionable strategies that drive brand growth and market penetration.
  • Brand Passion & Results-Driven: A deep passion for brand-building combined with a relentless drive to achieve results in a fast-paced, dynamic environment.
  • Presentation Excellence: Skilled in delivering compelling presentations that engage and persuade, enhancing brand visibility and influence.
  • Sales & Marketing Expertise: In-depth understanding of marketing strategies, sales techniques, and product promotion, with a keen ability to drive sales through innovative methods.
  • Flexible & Committed: Willingness to travel up to 25% of the time, including nights and weekends, to ensure brand success and market coverage.
Benefits
  • $120,000 - $150,000 annual salary (dependent on experience).
  • 401k plan where you are 100% vested – literally free money.
  • Flexible vacation – take as much time as you need as long as you get your work done.
  • Healthcare and dependent care flexible spending accounts.
  • Company-paid life insurance.
  • Monthly wellbeing stipend.
  • Competitive paid time off and ten company paid holidays.
  • Support for and access to relevant training and development opportunities.

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