Marketing CRM Specialist

2 weeks ago

Toronto, Ontario, Canada Restaurant Brands International Inc Full time
About Restaurant Brands International

Restaurant Brands International Inc. is a global leader in the quick service restaurant industry, boasting an annual system-wide sales of over $40 billion and a presence in more than 100 countries.

We own four iconic brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS – each with its own unique history and dedicated customer base.

Salary Range: $80,000 - $110,000 per year

This role is responsible for developing and executing CRM strategies that drive personalization and A/B testing initiatives across our email and app channels.

About the Role
  1. Manage and execute on personalization and A/B testing initiatives from start to finish.
  2. Define key segments and models needed to deliver best-in-class targeting.
  3. Support the creation of user journeys and creative briefs for production of design + copy.
  4. Build and execute measurement plans for all tests and journeys and present regular reporting on program performance.
  5. Manage multifunctional coordination between analytics, marketing, category, product, design, and legal teams.
  6. Support the definition and execution of personalization and testing process across the organization.
  7. Research best practices in customer data, segments, web analytics, advertising data, etc.
  8. Provide consistent input to the product roadmap for CRM tech and data integration.
Requirements
  • 3-5 years of Marketing and CRM experience focused on personalization and/or A/B testing.
  • Experience with SQL, JavaScript, HTML email authoring, CSS, and with a platform such as Braze / Adobe AEM / Dynamic Yield.
  • Practical experience with a Customer Data Platform (CDP) would be an asset.
  • A solid understanding of digital marketing practices and technology.
  • A natural curiosity to use data and explore insights that allows for a continuous evolution of our personalization efforts.
  • Excellent knowledge of testing + targeting best practices and trends in personalization.
  • Effectively communicate opportunities, learnings, and recommendations with authority & credibility to stakeholders across a broad spectrum of cross-functional teams and varying levels.
  • Ability to think critically, and set priorities with an understanding of business objectives.
  • Organized and able to handle several projects concurrently.

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