Digital Marketing Strategist
3 weeks ago
Sun Life is seeking a skilled Digital Marketing Strategist to join our team. This role will be responsible for developing and executing digital marketing strategies to drive business growth and improve customer engagement.
About the RoleThis is an exciting opportunity to work with a leading insurance company in Canada, focusing on delivering innovative digital marketing solutions that meet the evolving needs of our customers.
The successful candidate will have a strong background in digital marketing, with experience in managing performance-based campaigns and analyzing data to inform future strategy.
Responsibilities- Develop and execute comprehensive digital marketing strategies to drive business growth and improve customer engagement
- Analyze market trends and competitor activity to stay ahead of the competition
- Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and search engines
- Collaborate with cross-functional teams to ensure alignment and effective communication
- Provide regular reporting and analysis to stakeholders, highlighting key metrics and areas for improvement
- Bachelor's degree in Marketing or related field
- 5+ years of experience in digital marketing, with a focus on strategy and execution
- Proven track record of success in managing performance-based campaigns and driving business growth
- Strong analytical skills, with ability to interpret complex data and make informed decisions
- Excellent communication and project management skills, with ability to work effectively in a fast-paced environment
We offer a competitive salary of $120,000 - $150,000 per year, depending on experience. Our benefits package includes:
- Comprehensive health and dental insurance
- Pension plan with employer matching
- Generous paid time off and vacation days
- Ongoing training and professional development opportunities
In addition, we offer a dynamic and collaborative work environment, with opportunities to grow and develop your career in a leading insurance company.
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