Digital and Brand Marketing Executive

2 weeks ago

Old Toronto, Canada LG Full time
About the Role

We are seeking a highly skilled Digital and Brand Marketing Executive to join our team at LG. As a key member of our marketing organization, you will be responsible for developing and implementing strategic marketing plans that drive business growth and brand awareness.

Job Description
  • Strategy and Planning:
  • Developing long-range plans for the brand, including annual planning processes;
  • Sponsoring and owning the New Product Introduction Process (NPI Process);
  • Product Marketing:
  • Oversight of the strategic approach across all business units to ladder up to the master brand;
  • Oversight and direction of the annual brand planning and business progress;
  • Oversight and direction of the development of New Product Introductions;
  • Sponsorship of the product introduction process for the organization.
  • Corporate Marketing:
  • Responsibility for corporate reputation and public relations management;
  • Oversight of digital marketing strategies and executions (both media and social);
  • Oversight of corporate marketing sponsorship, and participation in contract negotiations and rights management.
  • Media Buying and Agency Management:
  • Responsibility for all Media purchase approvals and sign offs;
  • Lead for agency selection and performance management including compensation modeling, and annual contract negotiations;
  • Responsibility for management and annual agreements and resource allocation.
  • Digital Marketing E-Commerce Support:
  • Development & delivery of web strategies & plans to support E-Commerce business operations;
  • Build integrated marketing strategy to optimize full funnel consumer journey, driving brand awareness and nurturing quality leads for conversions.
  • Budget Management:
  • Responsibility for the development of annual budget;
  • Oversight and direction of budget allocation by business unit and medium;
  • Oversight and direction of budget phasing strategy to manage corporate P&L (not total P&L responsibility).
  • Team Management and Retention:
  • Responsibility for the development and building of the Canadian marketing organization;
  • Responsibility for the development and management of annual KPI's;
  • Mandated to build a winning culture and strong retention model;
  • Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy;
  • Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth and ensuring all touchpoints to the consumer properly execute on the company's brand strategy;
  • Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights;
  • Goal setting, performance evaluation and compensation, assignment and training of marketing personnel including leadership development.

Salary: $120,000 - $180,000 per annum, depending on experience.

Benefits: Our organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

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