Sales Representative

4 weeks ago


Toronto, Ontario, Canada Petal Full time

Petal is a leading Canadian healthcare company that revolutionizes healthcare systems through innovative medical billing solutions.

The Xacte division empowers healthcare professionals, medical clinics, and billing agency partners with a distinctive synergy of expertise and technology.

As a Sales Representative, you will promote and sell Petal's Xacte medical billing solution to healthcare professionals, agencies, and clinics.

Responsibilities include:

  • Gain a deep understanding of the Xacte medical billing product and its value proposition;
  • Proactively source new sales opportunities through prospecting, inbound lead follow-up, and referrals;
  • Qualify leads from digital campaigns, organic traffic, tradeshows, and webinars;
  • Develop strong relationships with potential clients and understand their needs and requirements;
  • Conduct discovery calls, product demos, and webinars to demonstrate the medical billing solution's value proposition and ROI;
  • Manage a robust pipeline of opportunities, tracking all sales activities, client interactions, and progress through Salesforce CRM;
  • Work closely with the marketing and product development teams to provide client feedback, market insights, and help refine sales strategies and product offerings;
  • Represent Xacte at tradeshows and industry events when needed.

Requirements include:

  • 3+ years of sales experience, preferably in the Software or Technology industry;
  • A natural capacity to understand customer needs and provide a personalized experience;
  • Exceptional consultative selling skills and closing skills;
  • Strong verbal and written communications skills, including presentation skills;
  • A strong drive to achieve and exceed sales targets and quotas;
  • A high level of self-motivation with a proactive approach to work;
  • Effective at handling objections and finding solutions during the sales process;
  • Good knowledge of effective sales principles and techniques;
  • Experience selling within the healthcare sector is a strong asset;
  • Proficiency in English (spoken, written, and read) is required.

Petal offers a competitive compensation package, including a signing bonus, paid vacation, and a group RRSP/DSP plan with employer contribution.

Petal is an equal opportunity employer and welcomes applications from diverse candidates.


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