Innovation Focused B2B Marketing Strategist
6 days ago
ClimateFirst is a rapidly expanding climate tech startup at the forefront of transforming climate-risk management for commercial real estate. Our SaaS platform provides critical insights, tools, and strategies to support organizations in assessing and enhancing the climate resiliency of their assets.
We are seeking an experienced and results-driven Marketing Manager with experience working in a startup environment and selling in a B2B market.
The successful candidate will lead cross-functional teams including sales, product, operations, science, and software development to align marketing efforts with product and business objectives. The role requires autonomy, taking ownership of key marketing initiatives while being supported by a collaborative team.
The ideal candidate will have 5+ years of hands-on marketing experience, ideally within a B2B SaaS or climate tech startup environment. They should have proven success in developing and executing lead generation, product marketing, and multi-channel campaigns. A strong analytical skillset, proficiency in marketing automation tools, CRM systems, and analytics platforms are essential.
The Marketing Manager will drive data-driven decision-making by tracking and analyzing key performance metrics. They will work closely with the marketing leader to refine product positioning, messaging, and go-to-market materials. This includes content creation, event strategy execution, and campaign optimization.
Key responsibilities include:
- Lead Generation: Own the development and execution of lead generation strategies.
- Product Marketing: Collaborate with the product team to refine product positioning and messaging.
- Multi-Channel Marketing: Design and implement integrated marketing campaigns across digital, social, print, and event channels.
- Content Strategy & Creation: Lead content creation efforts, including blogs, case studies, whitepapers, and multimedia.
- Event Strategy & Execution: Coordinate and manage industry events, webinars, trade shows, and conferences.
The estimated salary range for this position is $80,000 - $110,000 per annum, depending on location and experience. We offer competitive benefits and opportunities for personal and professional growth in a dynamic startup environment.
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