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Digital Analytics Expert

3 weeks ago

Saint John, New Brunswick, Canada AY Talent Full time

About AY Talent

We are a global company leveraging strong partnerships to serve healthcare professionals across diverse wellness disciplines. Our mission is to bridge the gaps in healthcare with an unwavering commitment to precision, innovation, and societal impact.

The Digital Analytics Specialist reports to the Digital Manager and plays a critical role in ensuring accurate data collection across digital platforms and for digital and e-commerce reporting. This role primarily involves the setup and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for seamless tracking of user behavior, conversions, and digital performance.

Key Responsibilities:

  • Implement event tracking and manage data layers to ensure accurate data capture across websites, apps, and digital campaigns.
  • Utilize GA4 and GTM to deploy, optimize, and troubleshoot tracking tags, ensuring that tags are firing correctly and data is captured accurately.
  • Perform regular audits of tracking systems to ensure data integrity, accuracy, and consistency across websites, BI sales reports, and digital acquisition platforms.
  • Identify and resolve issues related to tracking discrepancies, broken tags, or missing data, collaborating with IT development and marketing teams to fix technical issues as they arise.

Requirements:

  • Strong understanding and firsthand experience with GA4, GTM, and other digital analytics tools.
  • Experience with e-commerce tracking, including tracking user behavior, transactions, and product interactions across websites and platforms.
  • Strong technical background with a good understanding of JavaScript, HTML, and CSS to work with tag implementation and troubleshooting.
  • Demonstrated ability to perform data quality assurance and troubleshooting, ensuring accurate and consistent tracking across digital platforms.