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Marketing Communications Specialist

2 months ago

Cambridge, Ontario, Canada Grosche International Inc. Full time
About the Role

Grosche International Inc. is seeking a highly skilled Marketing Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective communication strategies to promote our brand and products.

Key Responsibilities
  • Develop Communication Strategies: Create and implement comprehensive communication plans to engage our target audience and promote our brand.
  • Evaluate Communication Strategies and Programs: Analyze the effectiveness of our communication strategies and programs, and make recommendations for improvement.
  • Implement Communication Strategies and Programs: Collaborate with cross-functional teams to implement communication strategies and programs, and ensure their successful execution.
  • Train Staff: Provide training and support to our staff on communication strategies and best practices.
  • Coordinate Special Publicity Events and Promotions: Plan and execute special publicity events and promotions to generate buzz and excitement around our brand.
  • Initiate and Maintain Contact with the Media: Establish and maintain relationships with media outlets and influencers to secure coverage and promote our brand.
  • Conduct Analytical Marketing Studies: Conduct market research and analysis to inform our marketing strategies and programs.
  • Develop Portfolio of Marketing Materials: Create a portfolio of marketing materials, including brochures, flyers, and other promotional materials.
  • Conduct Online Marketing, E-commerce, and Website Promotions: Develop and implement online marketing strategies, including e-commerce and website promotions.
  • Develop Marketing Strategies: Develop and implement comprehensive marketing strategies to promote our brand and products.
  • Maintain and Manage Digital Database: Manage and maintain our digital database, including email lists and customer information.
  • Write and Edit Press Releases, Newsletter, and Communications Materials: Write and edit press releases, newsletters, and other communications materials to promote our brand and products.
Requirements
  • 5+ Years of Experience: Minimum 5 years of experience in marketing communications or a related field.
  • Education: Bachelor's degree or equivalent experience.
  • Business and/or Industry Experience: Experience working in a business or industry setting.
  • Health Benefits: Comprehensive health benefits, including dental, health care, and vision care.
  • Permanent Employment: Permanent employment with Grosche International Inc.
  • Language of Work: English.
  • Hours of Work: 37.5 hours per week.