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Strategic Communications Leader

2 months ago

Old Toronto, Ontario, Canada Raymond James Financial Full time
Job Description

Role Summary

We are seeking a seasoned professional to join our Communications and Marketing leadership team as the Vice President of Enterprise Communications. This critical role will drive the development and execution of comprehensive communication strategies to engage our advisor network with enterprise initiatives, provide executive communications support to our CEO and SVP of our Private Client Group, and build our brand through earned media and stakeholder relations.

Key Responsibilities
  1. Develop and Execute Corporate Communication Strategy

Develop and execute a cohesive corporate communication strategy aligned with the goals and objectives of our business. This will involve analyzing market trends, identifying key stakeholders, and developing targeted communication initiatives to enhance brand awareness, reputation, and thought leadership within the industry.

Lead Communication Initiatives

Lead the planning, implementation, and evaluation of communication initiatives to enhance brand awareness, reputation, and thought leadership within the industry. This will include developing and executing communication plans, managing budgets, and measuring the effectiveness of initiatives.

Provide Strategic Counsel

Provide strategic counsel to senior leadership on communication matters, including crisis management, stakeholder engagement, and reputation management. This will involve analyzing complex issues, developing effective communication strategies, and providing recommendations to senior leadership.

Collaborate with Marketing and Branding Teams

Collaborate with marketing and branding teams to develop compelling content, thought leadership pieces, and multimedia assets that showcase our expertise and differentiate us in the marketplace. This will involve working closely with cross-functional teams to develop and execute marketing campaigns, manage budgets, and measure the effectiveness of initiatives.

Lead Content Planning and Execution

Lead content planning and execution for our corporate digital channels. This will involve developing and executing content strategies, managing budgets, and measuring the effectiveness of content initiatives.

Cultivate and Maintain Stakeholder Relationships

Cultivate and maintain strong relationships with key stakeholders, including advisors, media, industry associations, and community partners. This will involve developing and executing stakeholder engagement strategies, managing budgets, and measuring the effectiveness of initiatives.

Develop and Implement Internal Communication Strategies

Develop and implement internal communication strategies to foster employee engagement, alignment, and retention within the wealth management division. This will involve developing and executing internal communication plans, managing budgets, and measuring the effectiveness of initiatives.

Ensure Timely and Transparent Communication

Ensure timely and transparent communication of key business initiatives, organizational updates, and strategic priorities to employees at all levels. This will involve developing and executing internal communication plans, managing budgets, and measuring the effectiveness of initiatives.

Lead Communications Planning and Execution for CEO and SVP PCG

Lead communications planning and execution for the CEO and SVP PCG, including external and internal communications and speaking engagements. This will involve developing and executing communication plans, managing budgets, and measuring the effectiveness of initiatives.

Establish Key Performance Indicators

Establish key performance indicators (KPIs) and metrics to measure the effectiveness of corporate communication initiatives and campaigns. This will involve developing and executing measurement plans, managing budgets, and analyzing data to inform communication strategies.

Requirements

  1. Education

Bachelor's degree in Communications, Public Relations, Marketing, Business Administration, or a related field.

Experience

Minimum of 15 years of progressive experience in corporate communications, public relations, or related roles within the financial services industry, with a focus on wealth management.

Skills and Qualifications

Proven track record of developing and implementing successful communication strategies that drive brand awareness, stakeholder engagement, and business growth. Excellent written and verbal communication skills, with a keen attention to detail and the ability to convey complex concepts in a clear and compelling manner. Demonstrated crisis management experience and the ability to navigate sensitive issues with integrity and professionalism. Strategic thinker with a forward-looking mindset, capable of anticipating trends, challenges, and opportunities in the wealth management landscape. Proficiency in media relations, digital communications, and social media platforms.