Senior Brand Manager

4 weeks ago

Toronto, Ontario, Canada Zensurance Full time
Senior Brand Manager

Zensurance is a pioneering InsurTech company revolutionizing the commercial insurance market. We're on a mission to empower small businesses across Canada to thrive by offering a transparent, simplified, and modern approach to insurance.

As a Senior Brand Manager, you'll play a crucial role in shaping and amplifying our brand in the competitive insurance landscape. You'll work closely with our VP of Marketing to develop and execute innovative B2C brand campaigns that drive e-commerce sales and grow brand awareness metrics.

Key Responsibilities:

  • Own Zensurance's brand identity, ensuring consistency and impact across all channels.
  • Analyze market trends and leverage insights to inform brand strategies and campaigns.
  • Partner with marketing, UX, and external partners to bring our brand to life.
  • Develop compelling creative initiatives broadly across all channels.
  • Establish a cohesive brand aesthetic and comprehensive guidelines.
  • Conduct market research and competitor analysis to inform data-driven strategies.
  • Partner with cross-functional teams to develop a unified brand messaging strategy.
  • Lead the ideation and execution of innovative B2C brand campaigns.
  • Measure brand perception and develop detailed customer personas through qualitative and quantitative research.
  • Define and articulate the brand's core values, mission, and strategic vision.
  • Collaborate with UX to ensure brand consistency and engagement throughout the user experience.
  • Oversee advertising channels and contribute creative input to optimize campaigns.
  • Advocate for brand attribution and quantify the impact of brand initiatives.

Requirements:

  • 5+ years of brand management experience, with a strong focus on B2C marketing.
  • Ability to experiment, measure, analyze data, and derive actionable insights.
  • Experience providing creative direction and establishing brand guidelines.
  • Demonstrated success in leading impactful B2C brand campaigns.
  • Creative thinker and problem solver with a passion for brand building.
  • Experience with paid media platforms and advertising is a plus.
  • Knowledge of offline media opportunities and planning tactics is a plus.
  • Knowledge of AB testing concepts and digital analytics a plus.

We offer a comprehensive and flexible health and dental plan, a health/personal spending account, and a remote work environment with a home office and supplies allowance. We're passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform. Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.

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