Technical E-mail Campaign Developer
1 week ago
We are seeking a seasoned Technical E-mail Campaign Developer to join our CRM Integration team at National Bank. As a key member of our dynamic team, you will play a pivotal role in crafting and integrating e-mail campaigns utilizing cutting-edge technological tools.
Your primary responsibilities will include developing and implementing email campaigns in Salesforce Marketing Cloud using HTML and CSS coding principles. You will also participate in evaluating campaign performance, identifying optimization opportunities, and staying abreast of the latest marketing trends and strategies.
You will collaborate closely with multidisciplinary teams to drive successful campaign execution, including reporting/analytics, brand/business leaders, web development, etc. Additionally, you will contribute to test design and execution, implement A/B and multivariate testing methods, and define personalization elements in collaboration with targeting teams.
As a Technical E-mail Campaign Developer, you will be responsible for analyzing data from email marketing programs to develop internal best practices and proactively identifying opportunities to improve processes and reduce execution complexity. Your expertise will enable us to deliver high-quality e-mail campaigns that meet our clients' expectations.
Requirements- Six years of industry-related relevant experience
- In-depth knowledge of email marketing best practices, including targeted lists, subject lines, messaging, and productivity
- Proficiency in Salesforce Marketing Cloud
- Good knowledge of digital analytics (Power BI, Adobe, Google Analytics or similar)
- In-depth knowledge of HTML and CSS coding principles
- Knowledge of AMPScript, JSON, and SQL is an asset
- Previous experience in implementing a targeted communication system
- QA experience, and good knowledge of different types of tests and methodologies
- Excellent work methodology and solid time and priority management
National Bank is a forward-thinking institution dedicated to innovation and customer satisfaction. Our company culture emphasizes partnership, agility, and empowerment. We offer a barrier-free workplace that is accessible to all employees and prioritize inclusivity in our recruitment process.
What We Offer- A competitive salary of $120,000 per year
- A wide range of flexible benefits to promote your wellbeing and that of your family, including health and wellness program, flexible group insurance, generous pension plan, Employee Share Ownership Plan, Employee and Family Assistance Program, preferential banking services, opportunities to get involved in community initiatives, telemedicine service, and virtual sleep clinic
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