Digital Marketing Campaign Manager

1 week ago


Montreal, Quebec, Canada AutoTrader Full time

We are looking for a skilled Digital Marketing Campaign Manager to join our team at AutoTrader.

About the Role

This is a full-time position that will be responsible for managing digital advertising campaigns, analyzing data, and providing strategic recommendations to stakeholders.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies across multiple platforms, including Google Ads, Microsoft Ads, Facebook Ads, and DV360.
  • Analyze campaign performance using Google Analytics and provide actionable insights to improve campaign effectiveness.
  • Collaborate with internal teams and clients to understand their goals and develop custom campaigns that meet their objectives.
  • Monitor and report on campaign performance, identifying areas for improvement and developing optimization processes to enhance results.
  • Stay up-to-date with the latest trends and tools in the pay-per-click (PPC) industry, incorporating new knowledge into campaign strategies and execution.
Requirements
  • Bachelor's degree in Marketing or related field.
  • 2-3 years of hands-on experience in digital media buying, with expertise in multiple ad platforms.
  • Basic understanding of Google Analytics and programmatic media buying.
  • Strong analytical and problem-solving skills, with ability to communicate complex data insights effectively.
  • Excellent oral, written, and interpersonal communication skills.
  • Google Ads certifications and bilingual proficiency in French and English.
What We Offer

We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience, as well as opportunities for professional growth and development in a dynamic and innovative environment.



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