Chief Data Analyst Campaign Development Specialist

4 weeks ago

Montreal, Quebec, Canada National Bank Full time
Job Title: Chief Data Analyst Campaign Development

As a Chief Data Analyst Campaign Development, you will be responsible for delivering customized marketing initiatives, including database development and segmentation, to provide a cross-channel, consistent customer experience.

Your Key Responsibilities:
  • Ensure the implementation of personalized marketing programs, including data selection and/or data selection criteria and conversational contact sequence.
  • Ensure successful delivery of campaigns, customer targeting, and the deployment of predictive models for marketing initiatives.
  • Work closely with marketing and communications colleagues to develop and improve the quality of their offerings.
  • Act as a consultant to the Directorate and stakeholders.
  • Make recommendations on new ways of doing things to increase efficiency and automation of processes.
  • Develop and enhance business processes for managing contacts and using customer data.
About the Team:

You will be part of a team of more than 7 colleagues and report to the director, campaign development in the customer data valuation team. Our team stands out for its quality of delivery, experience, and ability to work on several projects.

What We Offer:
  • A hybrid work environment and flexible schedules.
  • Continuous development and internal mobility.
  • Tailor-made training programs based on learning in action.
  • Tools such as the data academy, language training, the Harvard Learning Centre, and coaching and mentoring support.
Requirements:
  • University degree in business intelligence, information technology, statistics, marketing, or related discipline.
  • Experience of 3 to 7 years in marketing campaign management and production.
  • Experience relevant to working in project mode.
  • Easily bridges the gap between technical and business language.
  • Experience with big data environments.
  • Strong knowledge of SQL.
  • Good knowledge of SAS, Python, Snowflake, Databricks, an asset.
  • Good knowledge of the Salesforce Marketing Cloud and Adobe Experience Platform campaign tools is an asset.
  • Good time management, team spirit, and collaboration.
  • Attention to detail and thoroughness.
Languages:

English, French. You will need to discuss frequently with our service providers or partners who speak a language other than French.

Skills:

Artificial Intelligence, Banking, Business Acumen, Communication, Data pipeline, Data Structures, Data Visualization, Data-Driven Decision-Making, Detail-oriented, Diversity & Inclusion, Empathy, Exploratory Data Analysis, Initiative, Learning Agility, Partner Development.

Your Benefits:
  • Health and wellness program, including many options.
  • Flexible group insurance.
  • Generous pension plan.
  • Employee Share Ownership Plan.
  • Employee and Family Assistance Program.
  • Preferential banking services.
  • Opportunities to get involved in community initiatives.
  • Telemedicine service.
  • Virtual sleep clinic.

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