Event Planning Strategic Leader

5 days ago


Old Toronto, Canada Natural Factors Full time
Strategic Event Planning Role at Natural Factors

The Director of Event Planning is responsible for overseeing the event planning functions and staff on a daily basis. The core area of responsibility is the event planning team, including Senior Event Managers, Event Managers, Associate Event Managers, and Administrative Assistants.

Key Responsibilities
  • Assigns all events turned over to the Event Planning team.
  • Oversees opportunities for function space and group room blocks.
  • Communicates and executes departmental and property emergency procedures, ensuring staff are trained in safety procedures.

The role leads the execution of activities to support the Event Management strategy, working with direct reports to review scheduled events and troubleshoot potential challenges/conflicts. It ensures the property is apprised of all groups that will impact property operations.

Team Leadership
  • Leverages catering menu development expertise.
  • Champions all standards, policies, and procedures for the Event Planning team.
  • Liaises with Event Management meetings.

This position also focuses on providing exceptional customer service by reviewing comment cards, guest satisfaction results, and other data to identify areas of improvement. It shares plans with property leadership, ensuring corrective action is taken to continuously improve guest satisfaction.

Sales and Marketing Strategy
  • Develops relationships with outside vendors, establishing prices and service agreements to enhance the event experience and increase additional revenue opportunities.
  • Consults with customers to determine objectives and requirements for events such as meetings, conferences, and conventions.

This strategic role manages the sales and marketing strategy, focusing on maximizing revenue opportunities while delivering high-quality customer experiences. Estimated salary range for this position is $108,000 to $141,000 annually.



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