Director of Brand Strategy

2 months ago


Toronto, Ontario, Canada Yorkville University Full time
Brand Director Job Description

Yorkville University is seeking a talented Brand Director to lead our brand strategy and marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our vision for global growth.

Key Responsibilities:
  • Develop and execute a brand strategy that aligns with our vision for global growth
  • Lead the collection and creation of unique experiences that tell the story of who we are, who our faculty is, and who our students are
  • Optimize digital marketing by applying a data-driven approach to developing systems and processes for planning, executing, and optimizing brand marketing campaigns
  • Build and nurture partnerships with business and academic leaders to gain insights into shaping program and degree-specific branding strategies
  • Manage and mentor an insightful, creative, and enthusiastic team, focusing on operational excellence and ROI and fostering a culture of collaboration and creative curiosity
Requirements:
  • Enthusiastic brand builder, storyteller, and strategic thought leader with expertise in brand marketing management
  • Experience working with multi-site, matrixed organizations and thinking about scalable programs that localize where appropriate
  • Excellent analytical skills and ability to make data-driven decisions, interpret conversion rates, and draw insights from performance metrics
  • Proficient with marketing, data, and analytics tools, as well as digital platforms
  • Passionate about growing and inspiring a creative team, leading by example

Yorkville University is committed to diversity, equity, and inclusion and encourages applications from all qualified applicants. We are an equal opportunity employer and welcome applications from women, persons with disabilities, Black, Indigenous, and People of Colour, and other equity-seeking groups.



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