Director of Brand Strategy

2 months ago


Toronto, Ontario, Canada Prodigy Game Full time
Join Our Team as a Director of Brand Strategy

We are seeking a highly skilled Director of Brand Strategy to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education.

About the Role

The successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with Prodigy's mission and values. This will involve brand positioning, value propositions, and RTBs, while differentiating Prodigy in the market to enhance its reputation and presence.

Key Responsibilities
  • Develop and implement a cohesive brand strategy that aligns with Prodigy's mission and values
  • Lead the development of creative assets that resonate with target audiences and reinforce brand positioning
  • Oversee a portfolio of content development, including graphic, video, and photography, in collaboration with marketing, product, and user experience teams
  • Accountable for budget and resource management of creative freelancers and agency partners
  • Collaborate with various teams to align brand strategy with organizational goals and foster a customer-centric approach to enhance engagement and brand reputation
Requirements
  • Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management
  • Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives
  • Proven project management skills, delivering on-time and on-budget deliverables
  • Change management experience with implementing new brand strategy in a multifaceted, complex environment
  • Strong interpersonal skills and relationship-building capabilities within cross-functional structures
About Prodigy Education

Prodigy Education is a global leader in game-based learning, dedicated to making every student in the world love learning. We believe learning should be as fun as playing a video game, and our educational philosophy is centered around this idea. With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games.

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process.



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