Director of Brand Strategy

2 months ago


Toronto, Ontario, Canada Prodigy Game Full time
Join Our Team as a Director of Brand Strategy

We are seeking a highly skilled and experienced Director of Brand Strategy to lead our brand strategy efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our company's mission and values.

Key Responsibilities:
  • Develop and execute a brand strategy that drives business growth and enhances our reputation
  • Lead cross-functional teams to align brand strategy with organizational goals
  • Collaborate with marketing teams to strategize integrated campaigns and initiatives
  • Oversee the development of creative assets that resonate with target audiences
  • Manage a portfolio of content development, including graphic, video, and photography
  • Accountable for budget and resource management of creative freelancers and agency partners
Requirements:
  • Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management
  • Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives
  • Proven project management skills, delivering on-time and on-budget deliverables
  • Change management experience with implementing new brand strategy in a multifaceted, complex environment
  • Strong interpersonal skills and relationship-building capabilities within cross-functional structures
About Us:

We are a mission-driven organization dedicated to helping every student in the world love learning. Our award-winning products harness the magic of math and the power of language for students in grades 1st-8th. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all.

We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education.

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA).



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