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Head of Marketing Strategy
3 months ago
Position Overview:
In the role of Head of Marketing Strategy at LotusFlare, you will play a pivotal role in partnering with diverse teams to craft engaging narratives, messaging, and content tailored for our Cloud and Nomad eSIM offerings. Your leadership will guide the creation and execution of marketing materials that connect with our customers and prospects, ensuring all marketing efforts are of the highest quality and centered around customer needs.
Key Responsibilities:
- Articulate clear and customer-focused narratives, value propositions, and messaging strategies.
- Generate pertinent materials that aid customers in comprehending our product offerings.
- Develop high-caliber content that supports various marketing campaigns.
- Perform competitive analysis, identify customer needs, and assess business opportunities.
- Create thought leadership pieces, webinars, and case studies to enhance brand visibility.
- Manage press communications, media relations, and social media initiatives.
- Oversee the development and performance metrics of the company website.
- Formulate go-to-market strategies and evaluate channel performance.
- Lead initiatives for lead generation and participation in industry events.
Qualifications:
- Over 10 years of experience in technology product marketing.
- Proficient in product positioning, external communications, and digital marketing channels.
- Experience in marketing enterprise SaaS solutions.
- Exceptional presentation and communication abilities.
- Familiarity with the telecommunications sector is advantageous.
- Capability to produce marketing materials and drive measurable outcomes.
- Strategic thinker with a knack for compelling messaging and positioning of technology products.