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Digital Marketing Operations Manager

1 month ago

Toronto, Ontario, Canada Fidelity Investments Full time

Job Title: Digital Marketing Operations Manager

Job Summary:

Fidelity Investments is seeking a Digital Marketing Operations Manager to lead the development and execution of mobile marketing strategies. The ideal candidate will have a strong background in mobile marketing technology platforms and workflows, as well as experience creating and leading mobile-first marketing campaigns.

Key Responsibilities:

  • Develop and execute mobile marketing strategies to engage customers and prospects through mobile channels and mobile-first capabilities.
  • Build and manage mobile-based marketing campaigns and workflows in a range of mobile-focused marketing technologies.
  • Collaborate with cross-functional teams to lead the implementation of responsive, mobile-optimized website landing pages and to deliver mobile-optimized campaigns.
  • Act as a subject matter expert in drafting business requirements for mobile-marketing technologies and work with internal technology partners to oversee implementations.

Requirements:

  • 4-year university degree, preferably with a focus on marketing.
  • 3-5 years of experience working with mobile marketing technology platforms or workflows.
  • 3-5 years' experience creating and leading mobile-first marketing campaigns.
  • Experience copywriting and building SMS and mobile notification workflows.

About Fidelity Investments:

Fidelity Investments is a leading financial services company that provides investment products and services to individuals, institutions, and financial intermediaries. We are committed to helping our customers achieve their financial goals and live their best lives.