Marketing and Events Strategist

1 month ago

Toronto, Ontario, Canada The Globe and Mail Full time

Job Summary

The Globe and Mail is seeking a Marketing Specialist, Events and Courses, to develop and implement integrated marketing campaigns on search, social, and digital platforms to drive leads and registrations for The Globe Leadership Institute courses and Globe and Mail events.

Key Responsibilities

  • Collaborate with the Program Director and Sales and Marketing Representative to develop product positioning and marketing communications for The Globe Leadership Institute courses
  • Build and maintain course websites and Globe Event sites, ensuring a compelling and accurate consumer offering
  • Build and manage digital advertising campaigns, email campaigns, and organic social campaigns for The Globe Leadership Institute courses and assigned Globe Events
  • Ensure adherence to The Globe's privacy and CASL policies and uphold The Globe's brand standards and style

Requirements

  • University degree with preference for candidates with a Marketing and/or Journalism degree
  • 5+ years of experience managing results-driven marketing campaigns
  • Strong understanding of audience targeting and value proposition to position products and content for success
  • Proven proficiency in email marketing and content marketing
  • Excellent written and verbal communication skills

Why Choose The Globe

The Globe's mission is to deliver essential content for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation, and accountability.

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