Salesforce Marketing Cloud Developer

4 weeks ago

London, Ontario, Canada Northern Full time
About Northern

Northern is a leading digital solutions agency headquartered in London, Ontario, specializing in helping Retail and Public Service brands navigate digital change. Our team of innovators collaborates to design, create, and enable tailored digital experiences that drive growth.

Job Opportunity

We are seeking an experienced Salesforce Marketing Cloud Developer to join our development team. As a key member, you will be responsible for designing, developing, and implementing complex Salesforce Marketing Cloud solutions. You will work closely with other developers, architects, marketing teams, and stakeholders to create scalable marketing automations, journeys, data systems, and reports that optimize our clients' engagement strategies.

Key Responsibilities
  • Design and develop Salesforce Marketing Cloud applications, including Journey Builder, Email Studio, Automation Studio, and Cloud Pages.
  • Utilize AMPscript, SQL, SSJS, and HTML/CSS to automate data management and enhance customer engagement workflows.
  • Develop and maintain complex data extensions, ensuring that marketing data is effectively segmented, queried, and managed for precise campaign targeting.
  • Develop and maintain integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs.
  • Configure and customize interactive forms in emails and handle/process the results.
  • Build and maintain scalable, automated workflows that handle millions of contacts and multi-step customer journeys.
  • Create custom scripts using AMPscript and SSJS to extend Marketing Cloud's out-of-the-box functionality.
  • Ensure that all Marketing Cloud implementations are highly optimized for performance, with an emphasis on scalability, security, and reliability.
  • Implement and enforce best practices for data security and privacy within Salesforce Marketing Cloud.
  • Write and maintain comprehensive technical documentation for solutions developed.
  • Setup and configure Salesforce Marketing Cloud Personalization features.
Requirements
  • 3+ years of hands-on experience developing and configuring Salesforce Marketing Cloud applications with an emphasis on backend technical development.
  • Proficiency in AMPscript, SQL, SSJS, JavaScript, and HTML/CSS for custom email development and data-driven personalization.
  • Strong understanding of Marketing Cloud APIs (REST, SOAP) and experience integrating with other platforms and external systems.
  • Solid experience designing and managing data extensions and utilizing SQL to query and manage large datasets within Marketing Cloud.
  • Experience with Salesforce Contact Builder, Data Views, and advanced segmentation techniques.
  • Familiarity with building custom Landing Pages using Cloud Pages and scripting for interactive experiences.
  • Salesforce Marketing Cloud certifications such as Marketing Cloud Developer.
  • Experience working with Git or other version control systems for source code management.
  • Strong understanding of security best practices, including data encryption, roles, permissions, and compliance with privacy regulations.
  • Excellent troubleshooting and problem-solving skills in a fast-paced, highly technical environment.
Bonus Skills
  • Experience with Salesforce Interaction Studio or Datorama for advanced data visualization and analytics.
  • Knowledge of Salesforce Sales Cloud and Service Cloud and integrating these with Marketing Cloud.
About Northern

Northern is a leader in digital marketing and advertising excellence, recognized by the Google Premier Partner Awards, Search Engine Land Awards, the Canadian Search Awards, and more. Our continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work Canada, including Best Workplaces in Canada, in Ontario, for Women, and for Hybrid Work.

Northern invites applications from all qualified individuals, committed to employment equity and diversity in the workplace. We welcome applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process.

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