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Digital Marketing Strategist

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London, Ontario, Canada Northern Commerce Full time
{"title": "Senior Digital Marketing Strategist", "description": "About Northern Commerce

At Northern Commerce, we're a team of innovators passionate about technology, design, and improving digital experiences. Our integrated digital solutions agency helps leading brands across North America navigate digital transformation.

Job Summary

We're seeking a highly skilled and ambitious Senior Digital Marketing Strategist to join our team. As a key member of our marketing team, you'll be responsible for planning and managing impactful, data-driven lifecycle marketing programs that drive acquisition, nurture, and retain customers through a defined journey.

Key Responsibilities
  • Develop strategies and execute the implementation of lifecycle marketing projects, specific to email, SMS, loyalty, and retention programs and tactics
  • Plan, execute, and refine multi-channel campaigns for clients, collaborating closely with cross-functional teams to ensure seamless delivery
  • Provide guidance and support with campaign briefs, pre-deployment testing, and/or customer segmentation for a variety of client projects
  • Define and measure channel metrics to ensure projects are delivered with measurable success and achieve performance targets
  • Conduct audits on clients' lifecycle marketing initiatives to create strategic roadmaps for growth and performance in alignment with their business goals
  • Aid in the preparation and delivery of client presentations and effectively manage technical questions from clients
  • Identify and develop solutions that enable Northern Commerce to expand existing client services and new client acquisition
Requirements
  • Minimum + years of marketing experience with a proven track record in email marketing
  • Advanced experience with Klaviyo, Salesforce Marketing Cloud, and/or Adobe Campaign
  • Experience with SMS marketing and CRM platforms required
  • Strong analytical, organizational, and problem-solving skills, specifically applied to email and SMS performance and ability to implement strategic optimizations
  • Proficiency with HTML, MJML, CSS and/or responsive email coding
  • A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital marketing
  • Demonstrated knowledge of CASL, CAN-SPAM, and GDPR compliance
  • Proficiency with customer data management, measuring channel metrics and performance, and monitoring deliverability
Preferred Skills
  • Agency experience preferred, with + years experience in a client-facing role and knowledge of overall agency processes using agile project management methodologies
  • Prior experience with migrating email marketing platforms, specifically the requirements for transitioning successfully through account setup, data migration, and account warming processes
  • Understanding of customer data platforms (CDP) and CRM integrations that support marketing activities
  • Platform certifications in Salesforce (eg. Marketing Cloud Administrator) and/or Adobe Campaign (eg. Business Practitioner)
  • Awesome Google Workspace skills
About Northern Commerce

At Northern Commerce, we're committed to providing a collaborative and inclusive work environment that fosters growth and development. We offer a comprehensive benefits package, including a Health Spending Account, Wellness Program & LifeWorks EAP, Fitness Reimbursement Program, Vet Care Program, RRSP Matching, Profit-Sharing Performance Bonuses, and more.

We're an industry leader, earning the coveted Klaviyo Elite Master partner status, Facebook Marketing Partner, and Google Premier Partner. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

We're an equal opportunities employer and welcome applications from all qualified individuals. We're committed to employment equity and diversity in the workplace and invite applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.

"}