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VP of Brand Marketing

2 months ago

Canada Leap Tools Inc. Full time
Join Leap Tools Inc. as a Visionary VP of Marketing

We are seeking a seasoned marketing leader to drive our brand's vision and strategy forward. As a key member of our senior leadership team, you will play a pivotal role in shaping our marketing efforts and helping us scale to new heights.

About the Role

As our VP of Marketing, you will be responsible for developing and executing customized marketing strategies to meet the unique dynamics of local markets worldwide. You will work closely with our CEO, VP of Product, and VP of Sales to craft go-to-market plans that ensure our product marketing is equipped to define positioning and messaging that sets us up for long-term success.

Key Responsibilities
  • Set strategic marketing priorities and metrics to ensure marketing investments unlock growth and maximize ROI.
  • Lead, mentor, and grow a high-performing marketing team, fostering a culture of creativity, accountability, and excellence.
  • Use insights to inform strategic marketing initiatives, enhance product positioning, and drive customer engagement.
  • Shape the vision for the Roomvo brand and all future Leap Tools brands, ensuring a strong and cohesive brand identity across all markets and channels.
Requirements
  • Proven leadership experience in a high-growth B2B tech company.
  • Expertise in crafting product marketing strategies that have made a significant and measurable impact.
  • Ability to think about both big-picture strategy and ensure the delivery of concrete tactics.
  • Demonstrated ability to think outside the box and develop unconventional growth strategies, creative campaigns, and imaginative engagement tactics that lead to measurable results.
  • Excellent communication skills to inspire and influence senior stakeholders and cross-functional teams.
What We Offer

We are a remote-first company that encourages our employees to work from where they're most productive. We offer a work-from-home stipend and a competitive compensation package.

Our hiring process involves three video interviews. If you're interested in this opportunity, please apply and we'll be in touch to arrange the first interview.