Marketing Manager for Innovative Pet Products

4 days ago


Mississauga Erin Mills Western Business Park, Canada The Leadership Agency Full time

We are seeking a highly skilled Marketing Manager to join our team at The Leadership Agency. This is an exciting opportunity to lead the development of innovative pet products and drive business growth.

About the Opportunity
  • Develop and execute strategic product roadmaps, including positioning, messaging, and competitive differentiation.
  • Conduct market research to identify trends, customer needs, and opportunities for growth.
  • Manage all marketing activities in the product life cycle, including competitor analysis, market and portfolio need identification, ROI proformas, positioning, roadmap development, and product launch plans.
  • Create compelling product content, including brochures, videos, blog posts, and email campaigns.
Requirements
  • 3+ years of experience in product marketing within the consumer packaged goods or pet care industry.
  • Proven ability to strategize the full lifecycle of a product, from conception and launch to rationalization and cessation.
  • Excellent organizational skills – you can manage multiple projects, timelines, budgets, stakeholders.
Benefits
  • Average salary range for this role in Mississauga, ON: $90,000 - $120,000 per year, depending on experience.
  • Hybrid in-office role in Mississauga (3 days/week in office).
  • Opportunity to impact the lives of pets and their owners.


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