Marketing Strategy Director

6 days ago

Old Toronto, Ontario, Canada Société Financière Manuvie Full time
Job Title: Director, Marketing Strategy and Operations

The Director, Marketing Strategy and Operations will play a pivotal role in driving the planning process for Canada Marketing, working closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada. This individual will be responsible for driving alignment across Canada and with the Global marketing team, monitoring and reporting on the execution of the marketing plan, including tracking of Marketing's scorecard and key reporting events such as the monthly business review.

Key Responsibilities:
  1. Develop and implement the marketing strategy for Canada Marketing
  2. Lead the process to develop the Marketing Plan for Canada, ensuring alignment with Global Marketing
  3. Drive alignment across Canada businesses and functions, ensuring seamless execution of marketing initiatives
  4. Support the cascade and communication of the marketing plan to stakeholders
  5. Identify key performance indicators (KPIs) and set targets in support of the plan to establish Marketing's scorecard
Accountabilities:
  1. Monitor and report on the execution of the marketing plan, including tracking of Marketing's scorecard
  2. Identify areas of improvement and opportunities for growth, working with the CMO and leadership team to implement changes
  3. Manage the Book of Work for Marketing, including prioritization, approval process, and tracking progress against delivery
Requirements:
  1. 5+ years of progressive experience in marketing, with a focus on strategy and operations
  2. Experience in formulating strategy, familiar with key principles of strategy development, ability to think conceptually and creatively regarding solutions and opportunities
  3. Strong investigative and critical thinking skills, with the ability to perform critical analysis with limited oversight
  4. Ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving and analytical skills
  5. Proven ability to interact / influence outside functional boundaries to achieve common goals
Competencies:
  1. Influence and Persuasion - obtains buy-in from others, with or without authority
  2. Adaptability - adapts and supports integrated change (a change champion)
  3. Collaboration - builds beneficial networks to achieve collective business goals
  4. Solution Focused - focuses on results and leading / influencing a team to deliver solutions
  5. Compelling Communication - strong ability to communicate at all levels to stakeholders
  6. Executing with Excellence - delivers meaningful, sustainable results

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