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Marketing Strategy Director

2 months ago

Old Toronto, Ontario, Canada Manulife Insurance Malaysia Full time
Job Description

Job Title: Director, Marketing Strategy and Operations

Job Summary:

We are seeking a highly skilled and experienced Director, Marketing Strategy and Operations to join our team at Manulife Insurance Malaysia. The successful candidate will be responsible for driving the planning process for Marketing, working closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada.

Key Responsibilities:

  1. Marketing Planning:
  • Develop and implement the Marketing Plan for Canada, aligning with Global Marketing and driving alignment across Canada businesses and functions.
  • Identify key performance indicators (KPIs) and set targets to establish Marketing's scorecard.
Marketing Execution:
  • Monitor and report on the execution of the marketing plan, tracking Marketing's scorecard and key reporting events.
  • Identify areas of improvement and implement changes to optimize marketing efforts.
Book of Work Management:
  • Manage the Book of Work for Marketing, including marketing campaigns and initiative spend.
  • Partner with the CMO and leadership team to prioritize, support approval processes, and track progress against delivery.

Requirements:

  • 5+ years of progressive experience in marketing, with a focus on strategy and operations.
  • Experience in formulating strategy, familiar with key principles of strategy development.
  • Strong investigative and critical thinking skills, with the ability to perform critical analysis with limited oversight.
  • Ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving, and analytical skills.
  • Proven ability to interact/influence outside functional boundaries to achieve common goals.
  • Bachelor's degree required (Master's an asset).

Competencies:

  • Influence and Persuasion – obtains buy-in from others, with or without authority.
  • Adaptability – adapts and supports integrated change.
  • Collaboration – builds beneficial networks to achieve collective business goals.
  • Solution Focused – focuses on results and leading/influencing a team to deliver solutions.
  • Compelling Communication – strong ability to communicate at all levels to stakeholders.
  • Executing with Excellence – delivers meaningful, sustainable results.

What We Offer:

  • A competitive salary and benefits package.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

Our Commitment to You:

  • Values-first culture: We lead with our Values every day and bring them to life together.
  • Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
  • Continuous innovation: We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity, and Inclusion: We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.