Performance Marketing Lead

4 weeks ago


Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

About Float Financial Solutions Inc.

We're a fast-growing company in Canada, building a modern financial institution to help businesses grow. Our innovative smart corporate card, bill pay, and spend management solution is making finance more accessible and saving businesses time and money.

About the Performance Marketing Lead Role

We're looking for a talented Performance Marketing Lead to join our team. As a key member of our Growth Marketing team, you'll be responsible for achieving rapid customer acquisition growth through digital marketing, SEO, and website optimization.

Key Responsibilities

  • Craft full-funnel digital marketing strategies to drive scalable pipeline and revenue.
  • Own end-to-end performance marketing, from strategy through to execution, staying on top of the newest trends, releases, and algorithm changes.
  • Implement technical marketing strategies, setting up platforms, tools, and operational systems to automate and scale digital strategies.
  • Develop innovative SEO strategies to reach the right targets, capture their interest, and contribute to Float's overall pipeline and growth objectives.
  • Measure, analyze, learn, and iterate on campaign tactics, using data to assess success metrics, goal attainment, ROI, and areas for improvement.

Requirements

  • 7-10 years of B2B marketing experience, ideally with a bachelor's degree.
  • Expert-level in-platform skills and experience owning and being accountable to full-funnel strategies.
  • Motivated by testing and learning, with a 'test and find out' mindset.
  • Curious to understand the 'why' behind every answer, with a combination of quantitative thinking and creativity.
  • Exceptional leadership skills, with experience managing people and building high-performing teams.

What You'll Get

  • Full ownership from strategy through to execution.
  • Daily in-platform work, executing on all strategies and working closely with the Growth Marketing team.
  • The possibility to build out a team as various channels scale and prove ROI.

Don't Meet Every Requirement?

If you're excited about this role and align with our values, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.



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